Community Branding Initiative

Community Branding Initiative Awarded
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Status: In Progress

The Village of Ardsley solicited proposals for qualified professional consulting services in branding and marketing in Spring 2022. The Village received numerous proposals from firms from throughout NY State.  Public engagement will be critical to the success of any branding campaign.  Stay tuned for details on how you can participate.

Update: At the November 7th legislative meeting, the Village Board of Trustees authorized the Village Manager to enter into an agreement for branding services with Crafted NY for the community branding initiative.

Background

The branding strategy will draw investment to the Village because we see a unique opportunity to leverage its assets to achieve greater and sustained economic, conservation and quality-of-life gains. The selected firm will assess existing attitudes and perceptions, as well as future opportunities, for enhancing the Village’s image using data gathering vehicles that could include focus groups, surveys, and interviews with key influencers in the community.

Representatives from the Village Manager’s Office and the Board of Trustees will be coordinating this project. They will work closely with the well as representatives of county and local government; businesses and others.

Comprehensive Plan Theme: Strengthen

"2b. GROW THE VISIBILITY OF THE VILLAGE THROUGH BRANDING, MARKETING, OUTREACH AND PROMOTIONAL EFFORTS A new branding and marketing campaign will attract new residents, businesses, developers and investors to the Village. Ardsley can grow Village visibility through professional brand development for the Central Business District, main street revitalization, and promotional opportunities for local businesses. Other opportunities include publicizing priority redevelopment sites and activating the Village’s public venues for events."

Implementation Action: Utilize a marketing and public relations expert to create a brand for the village that fosters a sense of community, celebrates the Village’s unique heritage, retains key market segments downtown, and makes the CBD an attractive place for more visitation, investment and development.